Dish Network's integration of Netflix at the set-top level has been raised a notch after the pay TV giant extended support for the OTT provider’s small but growing library of 4K fare on the Hopper 3 DVR.
Dish has offered the Netflix app on the Hopper 3 since February, but the upgrade now opens it up to Netflix’s 4K offerings, which include originals such as Marvel’s Daredevil, House of Cards and Fuller House. Once the Netflix app is active on the Hopper 3, Ultra HD titles are identifiable by searching the terms “4K” or “UHD.” Netflix is also integrated into the Hopper 3’s search results.
Dish’s UHD library also features content from Sony, The Orchard and Mance Media.
Dish introduced the Hopper 3 in January at CES, and opened access to the new product in February. Dish ended 2015 with 13.9 million video subs, but has not announced how many of them now use the 4K-capable Hopper 3, which sports 16 tuners. Last month, Dish added “Sports Bar Mode” – a multiview option -- to the Hopper 3 that divides the screen into quadrant, with each displaying a different program.
“Netflix is actively taking steps to broaden the availability of Ultra HD content, with plans to provide more than 600 hours by the end of this year,” said Vivek Khemka, Dish executive vice president and CTO, said in a statement. “As the cost of 4K TVs continues to decrease, consumer adoption of and interest in Ultra HD technology becomes more widespread. We’re making every effort to provide our Hopper 3 customers with additional access to 4K programming as it’s made available.”