Dish Network named Scott Skurnick vice president of digital acquisition, leading the satellite TV giant’s digital marketing efforts. He will report to senior vice president and chief marketing officer James Moorhead.
Skurnick is an online marketing veteran whose career has spanned more than 20 years in various industries ranging from retail to spirits.
“Scott brings vast experience to Dish’s expanding digital marketing efforts as we invite consumers to engage with the Dish brand on a variety of screens,” Moorhead said in a statement. “The digital environment is constantly changing and Scott has been part of that evolution with consumers. He will lead Dish’s digital efforts to attract consumers to our brand and to convert them into customers.”
Skurnick served as divisional vice president of customer acquisition at Sears Holdings where he oversaw paid search, search engine optimization (SEO), datafeeds, affiliates and retargeting for both Sears.com and Kmart.com. Prior to Sears, Skurnick spent almost seven years with automotive publisher Edmunds.com as an executive director overseeing both SEO and social media. Scott also held various online positions at Circuitcity.com and Officemax.com. Prior to that, Skurnick spent more than eight years in Mexico City at Jose Cuervo (Casa Cuervo) and Allied Domecq.
Dish has about 14 million satellite TV subscribers and recently launched its own over-the-top service, Sling TV.