EchoStar Communications and The Weather Channel are teaming up to offer Dish Network direct-broadcast satellite subscribers new local-weather features and severe-weather warnings.
As of 5 p.m. (EST) Wednesday, Dish customers began receiving targeted weather information determined by ZIP code, along with interactive enhancements and weather warnings, the two companies said.
The overlay mode on Dish’s TWC Weather channel provides local-weather content including current conditions, Doppler radar and short-term and five-day forecasts, and the two companies said viewers can find local-weather information for thousands of cities across the United States based on ZIP code or city listing, as well as setting a default city and saving favorite cities for faster access.
“The innovative ITV application for local weather for Dish Network customers enables The Weather Channel to provide viewers with what they have long desired -- our truly localized weather forecasts with customized, targeted information to help them plan their day,” TWC executive vice president of distribution and business affairs Becky Powhatan said in a prepared statement.
Dish director of interactive TV Scott Higgins added, “We are pleased to bring our subscribers timely local weather information with radar maps that The Weather Channel makes available 24/7 powered by ITV. Our subscribers who enjoy watching The Weather Channel will have tremendous flexibility and control over the content they see.”