Disney Channel started Labor Day
weekend off on a high Nielsen note, notching its top telecast of 2010 and cable's
top movie performance of the year with the debut of Camp Rock 2: The Final Jam.
The telepic, starring the network's
Sonny With a Chance star Demi Lovato and musical/acting group the Jonas
Brothers, averaged 8 million viewers on Sept. 3, according to Nielsen fast
nationals data. Included in that total were 3.1 million kids 6 to 11 (12.8
rating) and 3.2 million tweens 9 to 14 (13.0 rating).
Despite the increased fame of its stars, the
sequel to Camp Rock fell short of its progenitor, which averaged 8.9 million
watchers, when it bowed on June 20, 2008.
The telepic's tally is sure to increase, though, with encore airings scheduled on Sept. 4-6 at 8 p.m.
In the meantime, some of Camp Rock 2's
other Friday Nielsen highlights:
*The telefilm ranked as TV's No. 1
Labor Bay weekend telecast among the aforementioned kids demo groups, according
to Disney Channel officials;
* In addition to being the network's
top performer of 2010 to date, the original movie was TV's No. 1 scripted
Friday telecast since the 8.4 million drawn by CBS's Numbers on March 12; and
movie pushed Disney Channel to the head of all TV from 8 p.m. to 10 p.m.,
beating its closest broadcast competitor, ABC, by 95% in total viewers,
and surpassing Nickelodeon by 539% among kids 6 to 11 (3.1 million, versus 485,000)
and by 644% among tweens (3.2 million to
430,000), according to Disney Channel officials.