Disney Channel's 'Camp Rock' Sequel Ranks As Cable's Top Telepic In 2010

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Disney Channel started Labor Day
weekend off on a high Nielsen note, notching its top telecast of 2010 and cable's
top movie performance of the year with the debut of Camp Rock 2: The Final Jam.
The telepic, starring the network's
Sonny With a Chance star Demi Lovato and musical/acting group the Jonas
Brothers, averaged 8 million viewers on Sept. 3, according to Nielsen fast
nationals data. Included in that total were 3.1 million kids 6 to 11 (12.8
rating) and 3.2 million tweens 9 to 14 (13.0 rating).

Despite the increased fame of its stars, the
sequel to Camp Rock fell short of its progenitor, which averaged 8.9 million
watchers, when it bowed on June 20, 2008
.

Disney Channel's Camp Rock 2: The Final Jam

The telepic's tally is sure to increase, though, with encore airings scheduled on Sept. 4-6 at 8 p.m.
In the meantime, some of Camp Rock 2's
other Friday Nielsen highlights:
*The telefilm ranked as TV's No. 1
Labor Bay weekend telecast among the aforementioned kids demo groups, according
to Disney Channel officials;
* In addition to being the network's
top performer of 2010 to date, the original movie was TV's No. 1 scripted
Friday telecast since the 8.4 million drawn by CBS's Numbers on March 12; and
* The
movie pushed Disney Channel to the head of all TV from 8 p.m. to 10 p.m.,
beating its closest broadcast competitor, ABC, by 95% in total viewers,
and surpassing Nickelodeon by 539% among kids 6 to 11 (3.1 million, versus 485,000)
and  by 644% among tweens (3.2 million to
430,000), according to Disney Channel officials.

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