Disney Digital Network Unveiled During NewFronts - Multichannel

Disney Digital Network Unveiled During NewFronts

New package consolidates online content for advertisers
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The Walt Disney Co. unveiled the Disney Digital Network, which brings together several Disney-owned sites to help advertisers reach millennial and generation Z audiences.

Disney says the Disney Digital Network reaches more than 1 billion followers, has more than 300 social media channels and content that ranges from classic Disney characters to material from Maker Studios creators and influencers.

The new network was introduced during Disney’s NewFront presentation Tuesday.

Advertisers on the network can utilize Disney Co/Op, an in-house branded content service that brings together Disney digital storytellers with advertisers seeking custom campaigns.

Disney Co/Op can also help clients with social media campaigns on Twitter, Instagram and Facebook Anthology, which paired publishers with Facebook advertising insights.

Read more at B&C.