As part of a larger programming agreement announced earlier this year with Comcast, Disney/ABC Television Group is launching three new authenticated apps for Comcast subscribers -- Watch Disney Channel, Watch Disney XD and Watch Disney Junior-that will be available on iPhone, iPad and iPod touch.
Albert Cheng, executive vice president and chief product officer of digital media at the Disney/ABC Television Group discussed the new authenticated apps at a session at the Banff World Media Festival and in an interview there.
The launches are notable because they highlight the ongoing shift in business strategies towards TV Everywhere deals where the digital distribution of content are tied to larger multichannel deals that give subscribers preferred access to content.
Comcast launched the Watch ESPN app last month.
While the today's announcement concerned the kid's channels, Cheng noted that the company was in similar discussions to make content for all its networks, including ABC, available as part of larger TV Everywhere deals.
Windows for that content might vary from those of the kids apps but would generally offer authenticated subscriber access to content sooner than non-authenticated subscribers.
"We are doing the kids networks first but this is where we are heading in the future," he said in an interview. "It is a question of getting the deals in place."