Disney+ Will Reach 101M Customers by 2025, Still Be Dwarfed by Netflix, Research Group Predicts

By Daniel Frankel
published

Disney+ will amass more than 101 million subscribers worldwide by 2025, but will be only half the size of Netflix, Digital TV Research predicts.

The firm forecasts sustained growth to more than 235 million users over the same span, from a current level of around $158 million.

Amazon Prime Video will also maintain its No. 2 position among SVOD service, with Digital TV Research forecasting around 135 million users for the platform by 2025.

The research company predicts slower growth for HBO Max (over 30 million users by 2025) and Apple TV+ (around 27 million).

The story, however, will be different in the U.S., Digital TV Research said, with Netflix adding only around 6 million users over the five-year span.

“Competition is intense, with several platforms ‘reclaiming’ content from others and with price wars in place,” said Simon Murray, principal analyst at Digital TV Research.

“Only 29% of Netflix’s subscribers will be in the U.S. by 2025,” Murray added. “The proportion will be as high as 80% for the younger HBO Max.”

Disney+ launches Tuesday.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!