TV catalog will be only 16% the size of Netflix, Ampere Analysis says

Debuting in November with 7,500 TV series episodes and 500 movies, new Disney streaming service Disney+ will have one of the smallest—and oldest—libraries among the major U.S. subscription VOD market, UK research firm Ampere Analysis found.

Ampere - SVOD library size

Including the first 30 seasons of The Simpsons—a bounty yielded from Disney’s recent acquisition of 21st Century Fox entertainment assets—the Disney+ TV catalog will be only 16% of the size of Netflix’s U.S. TV catalog, which has 47,000 series episodes, Ampere said.

Meanwhile, the Disney+ movie library—bolstered by the Star Wars and Marvel franchises—will be only 12% of the size of Netflix’s nearly 4,000 titles.

Related: Disney+ to Reach 25M Subscribers in North America by 2024: Research Group

Disney is debuting the service at a $6.99 monthly price, which is about half the cost of Netflix’s most popular programming tier.

Besides having a significant price advantage over Netflix, Ampere believes Disney+ also has Netflix beat on overall quality of its library.

In the Ampere-provided chart below, the research company suggests that Disney+ has one of the older content libraries in the U.S. SVOD business, with the average title produced between 2006-2008. The average piece of Netflix content, meanwhile, was produced around 2016.

However, in the lest data-driven metric of quality, Ampere ranks Disney+ content significantly higher—second only to HBO. Netflix is at the bottom of major SVOD services.

“Disney is focused on quality over quantity for the Disney+ launch slate,” said Richard Cooper, Ampere Analysis research director, in a statement. “Perhaps unsurprisingly for a new service, Disney+ will initially carry a significantly smaller line up of titles than the established U.S. incumbents – Netflix, Amazon and Hulu. Every Disney title will need to guarantee an audience, but with the entirety of Disney and Fox’s library to choose from, that’s very achievable.”

SVOD_libraries - Ampere

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