Preston Padden is going global.
The Walt Disney Co. announced Monday that Padden had been promoted to
executive vice president of worldwide government relations.
Since 1998, Padden has been Disney's executive vice president of government
relations. During that time, he mounted Disney's opposition to the merger
between America Online Inc. and Time Warner Inc.
Padden is also pressing the Federal Communications Commission to require
cable operators to respect interactive-television triggers embedded in
'Preston has done a superb job representing our interests in Washington,
D.C., and interacting with various regulatory agencies including the [FCC],'
Disney chairman and CEO Michael Eisner said in a prepared statement.
Eisner is scheduled to testify before the Senate Commerce Committee Thursday
on another issue that Padden has been working hard on for several years:
protecting high-quality digital film and broadcast content from unlawful
In the statement, Disney indicated that Padden's new title was designed to
meet the global challenge of establishing 'globally acceptable technology
standards' to prevent illegal shipment of digital films and broadcast
programming over the Internet.
'In expanding our businesses internationally, we will look to Preston to
maintain quality relations with other governments with which Disney deals,'
Disney president and chief operating officer Robert Iger said in the same
Prior to joining Disney, Padden was chairman and CEO of American Sky
Broadcasting Inc., a direct-broadcast satellite joint venture between News Corp.
and MCI Communications Corp.
He was also a television executive for News Corp. and Fox Broadcasting