Disney Shakes Up Ratings With New Series Debut


Disney Channel's newest comedy series Shake It Up moved the ratings needle in its debut Sunday (Nov. 7), averaging 6.2 million total viewers.

The series, which follows two teens who are chosen to dance on a local TV dance show, finished as the second most watched series debut in Disney history among total viewers, as well as tweens 9 to 14 (2.7 million viewers), according to the network.

Shake IT Up

Shake It Up also doubled last year's total viewer audience in the 8:30 p.m. to 9 p.m. time slot, while nearly doubling the number of viewers 6-11 (2.6 million vs. 1.5 million) and Tweens 9-14 (2.7 million vs. 1.4 million) compared to 2009.
Shake It Up lead-in Hannah Montana Forever also fared well on the rating front, generating 7.1 million viewers - the series' biggest audience in three years.
The one-hour show was also the most viewed of the series among kids 6-11 (2.6 million) and tweens 9-14 (2.8 million) since a 2007 post High School Musical 2 telecast, said Disney.