Disney XD is partnering with a number of NBA players to set up pranks on some of its stars as part of a month-long programming event "Pranksgiving," starting Nov. 4 that will also give verified Watch Disney XD users early access to a number of shows.
The effort illustrates how programmers are looking to drive usage of their authenticated apps by providing additional programming. As part of the effort, consumers with a subscription to a pay TV operator that is offering Watch Disney XD online or mobile access can get a seven day advance window of new episodes of such live action shows as "Lab Rats," "Kickin' It," "Crash & Bernstein" and the brand new sitcom "Mighty Med" at WatchDisneyXD.com or by downloading the Watch Disney XD app for smart phones and tablets.
During “Pranksgiving” a number of NBA players--Tyson Chandler (New York Knicks), Stephen Curry (Golden State Warriors), Kenneth Faried (Denver Nuggets) and DeAndre Jordan (Los Angeles Clippers) – will also be working with the puppet Crash from the sitcom "Crash & Bernstein" to play tricks on Disney XD's stars.
Starting Monday October 21, fans will be able to visit DisneyXD.com/Crash to determine which Disney XD stars will get pranked and the various possible pranks. Each Monday a new prank will be revealed on Disney XD along with new prank-themed episodes. Those will include a guest staring appearance by Dwight Howard of the Houston Rockets in the new comedy series "Mighty Med."
"Pranksgiving" will see the return on the hidden-camera series "Just Kidding" and the launch of a comedic Japanese-style game show "Japanizi: Going, Going, Gong!" according to the network.