Disney/ABC TV Names Keely EVP, Product and Technology

Former gaming exec will be responsible for digital operations
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Disney/ABC Television Group has named former gaming executive Martin Keely executive vice president of product and technology. He will report to DATG’s president, business operations, Bruce Rosenblum.

Keely will oversee all aspects of Disney/ABC’s digital media strategy and products across platforms and will collaborate with the group’s leadership on existing products and developing new ones. In addition Keely will work closely with affiliates, ad sales, marketing and content teams and will oversee DATG’s digital backbone and infrastructure.

“Martin has a proven track record of building and operating profitable digital businesses, directing creative and technical teams and strategically growing partnerships,” Rosenblum said in a statement. “His mission at Disney|ABC will be to more precisely define and execute plans to monetize both new and existing content, as well as to harness the power of our strong portfolio into a more unified and holistic consumer experience.”

Keely has more than 20 years experience in digital media, most recently serviing as head of Operations for Activision Blizzard’s Major League Gaming, where he was responsible for building and running the company’s esports media networks.

Prior to joining MLG, he served as general manager at Fullscreen Media, a global leader in social entertainment. Before that, he spent 14 years at Major League Baseball Advanced Media (MLBAM), the league’s digital development group, beginning as a producer and rising to the position of senior vice president of Partner Solutions where he was responsible for leading the business’ partnership operations and strategy.

“I am excited to have the opportunity to join the great team at Disney|ABC, especially given their long history of digital innovation and incredibly strong brands,” Keely said in a statement. “There is an unprecedented opportunity for creating new product experiences and driving revenue growth in digital video. I look forward to contributing my knowledge and relationships to further innovate and evolve the business at Disney/ABC.”

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