The Digital Marketing Association, which uses data collected on web surfers to target them with relevant advertising, has issued a data breach survival guide to keeping that information secure.
The guide, The Essential Guide to Data Breach Notification, is being distributed at DMA's conference in San Diego this week.
“We hear nearly every week about the occurrence of data breaches,” said Peggy Hudson, DMA’s senior VP for government affairs. “Data security and consumer trust are inextricably linked, and it’s up to all marketers to act as stewards of consumer information. With this Guide and our extensive advocacy efforts, DMA is making the task of data stewardship more manageable for responsible actors across the Data-Driven Marketing Economy.”
Read more at B&C here.