Dobbs, Cavuto Rise In Biz-News Battles - Multichannel

Dobbs, Cavuto Rise In Biz-News Battles

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Business-news shows on Cable News Network and Fox News Channel have dominated CNBC's Business Center
— the longtime top money show — in the weeks that followed the Sept. 11 terrorist attacks.

Driven by the strong ratings Fox News and CNN have registered for their daytime coverage, FNC's Your World with Neil Cavuto
and CNN's Lou Dobbs Moneyline
have jumped 349 percent and 263 percent, respectively, since Sept. 10.

Though Business Center
has also posted significant increases as well — it's jumped 137 percent from Sept. 10 through last Tuesday — the CNBC flagship is falling well short of the numbers posted by Fox News and CNN.

Business Center
has averaged a 0.3 Nielsen Media Research rating and 255,000 households since Sept. 11. Moneyline
is the top evening business show, averaging a 1.4 rating and 1.2 million households, edging out Cavuto's program, which is averaging a 1.3 rating and 921,000 households.

Cavuto won the third quarter, which ended Sept. 30, with a 0.5 rating and 369,000 households, followed by Moneyline
(0.4 rating, 354,000 households) and Business Center
(0.3 rating, 264,000 households).

Before the Sept. 11 attacks, CNBC was able to hold off Moneyline
following Dobbs' much-heralded return to the program in May. Business Center
topped Moneyline
in August by 14 percent.

In overall household ratings, CNN continues to lead the all-news ratings race, but FNC has narrowed the gap significantly in the last few weeks, and has even beat CNN in primetime ratings on a few occasions.

From Oct. 19 through Oct. 24, Fox News beat CNN in primetime on every day except Oct. 20. Fox News posted a 1.5 rating last Wednesday, topping CNN's 1.4 and the 1.1 posted by MSNBC.