The Cabletelevision Advertising Bureau said Monday that Lou Dobbs, the anchor
and managing editor of Cable News Network's Lou Dobbs Moneyline, will be
the keynoter at its 20th annual Cable Advertising Conference in New York Feb.
More than 1,400 advertising, marketing and media executives are expected to
attend the one-day conference.
The CAB said morning sessions will focus on marketing in difficult times and
In a departure from its recent half-day format, the CAB will add two breakout
sessions after Dobbs' luncheon speech: one to concentrate on targeting the
multicultural audience and another to explore media strategies that add cable
programmers' Web sites to the media mix.
The CAB described the conference as cable's 'official kickoff for 2002-03