Dodge to Sponsor American Sportsman

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ESPN2 announced that DaimlerChrysler's Dodge will be the presenting sponsor
on The New American Sportsman, set to premiere Sept. 9 at 8 p.m.

That primetime series will be part of the network's Monday-night
outdoors-programming block, joining Fish On and True Outdoor

American Sportsman was long a fixture on ABC's weekend-afternoon daypart,
having run from the 1960s into the 1980s.