Dodge to Sponsor ESPN2 'Block Party' - Multichannel

Dodge to Sponsor ESPN2 'Block Party'

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ESPN2 announced Friday that DaimlerChrysler's Dodge division will be the
presenting sponsor for its upcoming weekly urban-appeal programming block.

The four-hour Friday-night block is titled "The Block Party, Presented by
Dodge." Its host is hip-hop artist Mos Def, currently in the film The Italian
Job
.

The nine-week package will bow Friday, June 20, at 7 p.m.

The first two hours will include playground-basketball series Streetball:
The And 1 Mix Tape Tour
and The Life. ESPN2 Friday Night
Fights
will fill the block's final two hours.

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