DogTV, the Discovery-backed network for canines, said it has launched a VOD offering on Comcast’s pay TV platform.
DogTV said the SVOD offering fetches $4.99 per month via Comcast. That’s a bit of a price break from DogTV’s OTT subscription service, which currently goes for $9.99 per month, $24.99 for a three-month subscription, or $84.99 for a year.
DogTV said the subscription includes original content that, it says, is “scientifically developed and tested” for stay-at-home dogs, and features categories such as relaxation and stimulation for those pups. Programs include Water Dogs, Noise Phobia and Dogs in Cars.
"The secret life of pets is not so secret—dogs need entertainment and enrichment, just like humans. The new DOGTV offering with Comcast has content with auditory and visual stimuli designed just for dogs, and we also have programming for their pet parents as well," Gilad Neumann, CEO and co-founder of DogTV, said in a statement.
"DOGTV's unique collection of programming for the four-legged members of families is a great addition to our Xfinity On Demand catalog and a great example of how Xfinity is working to increase consumer choice and selection," added Daniel Spinosa, GM of movies, pay-per-view and commerce at Comcast.
DogTV also distributes its content via other MVPDs, including DirecTV and RCN, and on a range of OTT platforms, including Apple TV, Amazon Fire TV devices, Roku players and mobile apps for iOS and Android.
DogTV adds to a growing mix of subscription VOD offerings from Comcast. Other examples include Gaia, History Vault, Anime Network, and Eros Now, Bollywood-focused service.