Dore, Greenberg Fill Rainbow Gaps

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Six weeks after firing AMC Networks chief Kate McEnroe and 13 other executives over alleged accounting improprieties, Cablevision Systems Corp.'s Rainbow Media Holdings programming unit has assigned key operating and affiliate-sales responsibilities to Kathleen Dore and Andrea Greenberg.

Dore, the president of Rainbow's IFC Cos., has the new title of entertainment services president, with operating responsibility for AMC and WE: Women's Entertainment, in addition to the Independent Film Channel and IFC Entertainment.

Greenberg, president of Rainbow Sports Networks, was named distribution president, adding oversight of combined affiliate sales and marketing efforts for AMC, Fuse, IFC and WE to her current duties. Both report to Rainbow CEO Joshua Sapan.

The June 18 firings of 14 executives claimed McEnroe, the general managers of both WE and AMC and executives who worked in a variety of marketing, finance and other capacities.

In an interview last Wednesday, Dore said there were still "key programming and marketing positions" that need filling, declining to specify further. "That will certainly be a priority, to fill those positions," she said.

A 21-year Rainbow veteran, Dore was expected to play an enhanced role after the executive purge. But Greenberg's name hadn't been mentioned much in the public speculation over who would step in at AMC.

One industry executive commented that Greenberg's efforts in building and securing carriage of Rainbow's five regional sports channels would serve her well in the new position.

Greenberg, who began her Rainbow career in 1983 in the business-affairs department, said combining all of the company's ad-sales and marketing efforts was partly a reaction to consolidation among cable operators.

"Other programmers have already consolidated their efforts," she said. "As we move forward and start introducing new products, our clients will benefit from a real specialized and dedicated sales force."

Sapan, Greenberg and Dore would not comment on the Rainbow accounting probe, which Cablevision disclosed along with the firings.

Rainbow parent Cablevision Systems Corp. has acknowledged receiving a subpoena from the Securities and Exchange Commission connected with Cablevision's investigation, and published reports have said the Justice Department might also investigate.

Sapan also would not say whether AMC, WE or IFC might be on the sale block. Last November, discussing the sale of Rainbow's Bravo network to NBC for $1.25 billion, Cablevision CEO James Dolan said he would not rule out a possible sale of AMC.

"We're moving ahead with these changes to make the businesses perform better," Sapan simply said.

Greenberg and Dore won't be actively involved in shaping Cablevision's upcoming satellite-TV venture, Sapan said, although one or more Rainbow network could conceivably be carried on the upstart service.

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