Dressler: Cable Will Get NFL PPV

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'We have high hopes to have' the National Football League's 'NFL Sunday
Ticket' out-of-market pay-per-view package 'by the 2003 season,' Time Warner
Cable executive vice president of programming Fred Dressler said during the
Cable & Telecommunications Association for Marketing Digital Conference in
Los Angeles Friday.

Dressler's comments were made during a comparison of the content on
direct-broadcast satellite and cable platforms.

He said that if cable were to get the NFL out-of-market package, 'there's no
reason to think [consumers] wouldn't drop DBS for cable.'

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