The hour-long season three finale of A&E's Duck Dynasty brought in 9.6 million viewers on Wednesday night at 10 p.m., a record for the network. That was up from 8.6 million viewers who watched the season premiere and 6.5 million viewers who tuned in to last season's finale.
The telecast received 34% more viewers than American Idol, the night's highest-rated broadcast show. The episode also inspired the most social media activity of any show that night, according to Bluefin Labs and Trendrr.tv.
The third season of the series averaged 8.4 million viewers, up 95% from last season, making it cable's most-watched non-fiction series.