E! Adds Eight Originals

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Seeking to cover the entertainment industry from all angles, E! Entertainment Television will launch eight new series with a heavy emphasis on documentary and news fare.

E! hopes the programming will help it continue to draw upscale, adult viewers ages 18 to 49, CEO Mindy Herman told reporters last week.

Among the new shows set to start in 2001 are: Totally True Tales, which takes viewers behind the scenes of classic series and movies; Assignment E!, a weekly, hourlong entertainment-news magazine; Star Style, which profiles the stars' fashion history; Rank, a countdown show that rates subjects in different entertainment-based categories; Making It,
a reality miniseries focused on young people trying to succeed in the business; and the Women of…, highlighting female show-business luminaries.

The new shows join signature series The E! True Hollywood Story,Mysteries & Scandals
and E! News Daily, to comprise an all-original programming lineup that promises exhaustive coverage of show biz.

"With these new shows we really want to take our viewers inside the entertainment business," Herman said. "We're offering more news, more information and more access to movies, television, music, and the stars who are the heart and soul of entertainment."

Programming set for an early 2002 debut include Close Encounters, a talk show focused on the casts of popular television programs, and E! POV, which provides fans a chance to film a day in the life of a favorite star.

Herman wouldn't rule out the possibility of developing scripted series or purchasing off-network shows related to the entertainment industry, though such moves aren't in the channel's current plans.

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