E! Building Momentum for Jackson Trial

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Ratings for E! Entertainment Television’s daily re-enactments of the Michael Jackson trial are beginning to percolate after a relatively slow start.

Through March 6, E!’s Michael Jackson Trial -- in which actors re-enact daily transcripts from the pop-music star’s alleged child-molestation trial -- was averaging a 0.2 rating for its original 7:30 p.m. airing and a 0.3 for its repeat 9 p.m. telecast, according to Nielsen Media Research.

But with recent testimony from the alleged victim’s siblings, ratings for E!’s March 9 7:30 p.m. telecast averaged a 0.4, while its 9 p.m. airing remained at a 0.3 mark, network executives said.

E! expects the ratings to climb higher over the next few days as the alleged victim takes the stand.

"As anticipated, E!'s ratings for the re-enactment series of The Michael Jackson Trial are building steadily since its premiere episode last week," E! Networks CEO Ted Harbert said in a prepared statement.

“As more high-profile witnesses are called to the stand and interest in the courtroom proceedings continues to grow, we expect the ratings will build even further,” he added.

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