‘E! Emmy Extravaganza’ Lures 157 Cable Systems


E! Entertainment Television signed up more than 150 systems for its annual Emmy Awards incentive program.

Inviting affiliates to sign up on its “E! Emmy Extravaganza” site in June, E! inked 157 systems, representing more than 30 million subscribers to date, for its annual campaign.

Affiliates receive premiums like digital camcorders, portable game systems, digital cameras, portable DVD players, portable audio players and music gift cards in exchange for running taggable spots touting the network’s high-rated Emmy-related fare from Aug. 27-Sept. 16.

Meanwhile, sister service Style will unveil the network's annual “Shop with Style” incentive program, promoting shopping-related programming from Nov. 23-25 and celebrating the most popular shopping day of the year -- the day after Thanksgiving. System sign-ups begin in late August.