E! Entertainment Television's award-show pros, Joan Rivers and daughter
Melissa, will host a preshow for ESPN's The ESPYs awards ceremony July
Live from the Red Carpet will run on E!, and ESPN will promote the
E! vice president Gary Snegaroff said ESPN approached the network about
hosting the program. E! produces similar shows for other award programs,
including the Oscars, the Grammy Awards and the Golden Globes.
'We'll drive people to their award show,' Snegaroff said, adding that he
hopes 'this is the start of something new.'
ESPN spokesman Josh Krulewitz said the network hopes E! will help to draw
more female viewers to the ESPYs. He declined to comment when asked if
ESPN is paying E! to do the show.