Content from Comcast Entertainment Group's Style, G4 and E! Entertainment networks will begin popping up on ABC Radio Network stations under terms of a deal between the two media companies.
The branded content that will be aired on stations includes celebrity and entertainment news from E!, women's lifestyle programming from Style and the latest on video games, technology and web culture from G4.
Carl Anderson, senior vice president of programming and distribution for the radio network said the deal is part of ABC's commitment to deliver content to member stations that targets the 18- to 49-year-old demographic.
"E!, Style and G4 are highly recognized brands among young consumers and based on their name recognition alone, we expect there will be strong interest for the radio content we'll be jointly developing with the team at Comcast Entertainment Group,” he said.
Financial terms of the deal were not disclosed.