E! Goes with S-A ‘PowerVu’

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Scientific-Atlanta Inc. said E! Networks has selected its “PowerVu” digital-encoding system to begin its analog-to-digital conversion for its primary East Coast feed.

E! said it will use PowerVu's side-carrier capability, meaning that it will continue to deliver an analog signal to East Coast affiliates and, at the same time, transmit a PowerVu-compressed digital signal on the same transponder, adjacent to the analog feed.