E! has named Kevin Plunkett to the newly created position of senior VP, scripted programming, the network said Monday.
In the role, he will oversee E!'s scripted development as the NBCUniversal-owned network looks to break into the scripted originals business. Plunkett will report to Lisa Berger, president, entertainment programming.
"It is very exciting for all of us at E! to enter this new programming genre, and we know that Kevin is the right person to lead the charge," Berger said. "He has both the experience and the creative vision that will help us establish and build a great scripted programming initiative that is uniquely tailored to appeal to the E! audience."
Plunkett most recently spent six years as senior vice president of comedy development at ABC Studios after serving as head of current comedy programming at the ABC network. He previously held development and programming positions at Paramount Network Television, ABC Family and Disney Channel.