E! To Kick Off Super Bowl Spot Behind 'The Royals'

Promo For Net's First Scripted Series Set for Fourth Quarter
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E! will have a regal presence in the NFL’s Big Game.

The network will run its first-ever Super Bowl spot in the fourth quarter of broadcast brethren NBC’s presentation of Super Bowl XLIX touting its first-ever original scripted series, The Royals.

The spot, part of NBCU’s “Symphony”  promotional push behind The Royals, will take viewers inside the high stakes world of the show’s fictional British royal family, led by Elizabeth Hurley, Alexandra Park and William Moseley, via a “mini movie” of sorts.

Check out a teaser here.

A co-production of Lionsgate and Universal Cable Productions, The Royals will bow on March 15 and has already been picked up for a second campaign, production of which will kick off this spring in London. 

Hurley and Vincent Regan portray Queen Helena and King Simon, while Moseley and  Park are their devious and scandalous royal twins, Prince Liam and Princess Eleanor.  

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