E! to Launch New Broadband Series

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Pasadena, Calif. -- E! Entertainment Television's seven-month-old The Vine broadband-video player is now generating 1 million streams per month -- one of several announcements unveiled Tuesday at the network's Television Critics Association Tour presentation here.

CEO Ted Harbert added that The Vine -- which currently offers hundreds of video clips from the linear network’s original series -- will unveil a slate of original series of its own later this summer.

As for the linear channel, E! will debut later this year Starveillance, a claymation series that will feature re-enactments of real or possible events between celebrities, such as Ashton Kutcher’s and Demi Moore's first date, according to Harbert. "One of our priorities at E! is to add more comedy to our schedule," he said. "We've done well with The Soup,and we think Starveillance is next."

The network also announced that it has renewed the Paris Hilton/Nicole Richie starrer The Simple Life for a fifth season.

Joining The Simple Life on the schedule in October will be new reality series House of Carters, which chronicles the lives of Backstreet Boys star Nick Carter and his four siblings living under one roof.

On the Style front, the network reached a multitiered programming and marketing partnership with singer and actress Beyoncé revolving around the performer's clothing line, House of Dereon. As part of the agreement, Style will premiere later this year an exclusive behind-the-scenes chronicle of the apparel line.

Style will also distribute a new eight-part reality series, Split Ends, in which two hairdressers swap shops to see how the other side lives, according to Harbert.

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