E! News Launches 'Be Pop Cultured' Campaign

New slogan at center of multiplatform branding effort aimed at millennials

E! News, part of NBCUniversal’s E! cable network, is launching a new marketing campaign using the theme “Be Pop Cultured.”

The campaign, running on multiple platforms, features humorous questions to test viewers’ knowledge of what’s going on in music and entertainment.

“If you think Belieber is a typo, you need to Be Pop Cultured” goes one of the promos.

The campaign will also feature TV promos -- one plays on the notion of "an Iggy Azalea" being an exotic flower) and daily news flashes on the network, and will receive cross-channel support from other NBCUniversal networks via video spots and talent social efforts.

Read more at broadcastingcable.com.