E! Sets Fare to Boost 18-34s


E! Entertainment Television will premiere five new original series and a bevy of specials during the summer, aimed at boosting viewership among its adult 18-34 target audience, according to E! Networks CEO Ted Harbert.

First up June 5 is Fight for Fame, in which five aspiring actors compete for one day to get signed by a major Hollywood talent agency.

Next is Party at the Palms (June 15), which looks at Las Vegas hot spot the Palms Casino Hotel.

In July, Kill Reality brings together cast members of various reality shows who star in New Line Cinema’s upcoming horror flick, The Scorned.

August will see the debut of The Girl Next Door, a peek at life for women living at the Playboy Mansion, and Cattle Drive, in which Beverly Hills kids are forced to work and live on a ranch.

Specials set for this summer include What Hollywood Taught Us About Sex, Totally High, This Was Huge and Jennifer Aniston: On Her Own Terms.