Los Angeles -- E! Entertainment Television has finalized
deals with USA Films and Universal Pictures to support summer releases The Muse,
starring Sharon Stone and Albert Brooks, and Bowfinger, starring Eddie Murphy.
To promote The Muse, there will be a "Schmooze
the Muse" sweepstakes, which will run during the two weeks prior to the film's
Aug. 27 release.
Through E! on-air promotions, viewers will be directed to
watch the network's movie-preview programming "coming attractions" for
details on how to win the grand prize of a trip for two to Los Angeles.
Also, in the top 30 markets, E! will work with its local
affiliates to present special preview screenings of the film and with local radio stations
to produce local Schmooze the Muse events.
In the Universal deal, Bowfinger will be promoted
via an on-air sweepstakes, plus national print ads.