EchoStar Communications Corp. said last week that it has
added three new Spanish-language channels to its Dish Network lineup.
Starting this month, Dish Network will add The Univision
Network and Galavision to its "America's Top 60 CD" package, which retails
for $28.99 per month. EchoStar is the first direct-broadcast satellite provider in the
country to offer both popular Spanish-language channels.
Dish Network also offers its "Spanish Language
Package" on a separate tier for $4.99 per month. Last week, the company replaced MTV
en Español with another Hispanic music-video channel, HTV. That tier also includes
Telemundo and Fox Sports Américas.
In addition, during a monthly "Charlie Chat" with
subscribers last Tuesday, EchoStar chairman and CEO Charlie Ergen said the company will
add ZDTV to the Top 60 package. And the company confirmed that it added FX to the Top 60
"The Hispanic community is such a large community, and
it's so mainstream, so we decided to put them in our Top 60," said Michael
Schwimmer, vice president of programming.
Schwimmer said the Dish Network subscriber base has been
"very vocal" about the kinds of programming that they want, and Univision was
always included among the most-requested channels. Dish Network will also target
first-time Hispanic subscribers through advertising in Spanish-language newspapers and
Schwimmer said EchoStar's contract with Univision did
not allow Dish Network to segregate Univision and Galavision on a Spanish-only tier. He
added that the fastest-growing segment of the more than 30 million Hispanics in the United
States are bilingual, and the Top 60 serves the vast majority of that population well.
With a second dish, Hispanic subscribers can also access an
audio-only feed of Radio Maria, an international channel from Vatican City, in Spanish,
for $5 per month. Polish- and Italian-language feeds are available, as well.