EchoStar to Launch Pleasure


Denver, Colo. -- New Frontier Media Inc. reached a deal
last week with EchoStar Communications Corp.'s Dish Network for distribution of its new
Pleasure pay-per-view adult service.

Pleasure, which launched last Tuesday (June 1), is now in
front of more than 2.3 million U.S. direct-broadcast satellite homes.

The network features cable-edited adult films and other
programming, as opposed to the company's The Erotic Network, which offers more explicit
adult programming.

"The combination of Pleasure and TEN on cable and
satellite channel lineups provides an unprecedented revenue opportunity," New
Frontier CEO Mark H. Kreloff said in a prepared statement.

New Frontier said it expects to announce other carriage
agreements shortly.