Eclectic Group Leads Basic Cable


It was quite an eclectic group comprising the 10 highest-rated shows in basic
cable last week.

MTV: Music Television's The Osbournes ascended to the top spot with a
5.2 household rating April 9, toppling the perennial kingpin, TNN: The National
Network's coverage of World Wrestling Federation Entertainment Inc. fare, April

The WWF's 10 p.m. to 11 p.m. segment that night pinned a 5.0 household rating
to finish ahead of Lifetime Television's movie adaption of Joyce Carol Oates'
book, We Were the Mulvaneys, which grabbed a 4.7 household rating to make
it the second-highest-rated basic-cable flick of the year to date.

According to a Turner Entertainment Research analysis of Nielsen Media
Research data, the first hour of TNN's wrestling coverage April 8 was tied for
fourth with an installment of MTV's The Real World April 9 and FX's
presentation of the National Association for Stock Car Auto Racing Winston Cup
Virginia 500 race April 14, each with a 4.5 rating.

TBS Superstation's network-window premiere of theatrical Life was next
with a 3.8 April 14.

Rounding out the top 10: an encore edition of Mulvaneys (a 3.5 April
14 from 6 p.m. to 8 p.m.) and a pair of SpongeBob SquarePants episodes
from Nickelodeon April 13 and 14, each of which produced a 3.4.

A look at the top-ranked networks last week showed Lifetime in first on a
household basis, as the women's-targeted service notched a 2.4 household

Nickelodeon was second with a 1.8 average, while TBS Superstation, USA
Network and Cartoon Network were tied for third, each with a 1.7.

Rounding out the top 10: Turner Network Television at a 1.5; A&E Network
and Fox News Channel at a 1.2 apiece; MTV at a 1.1; and Discovery Channel and
Cable News Network, both at a 1.0.

On a demographic basis, MTV was tops among adults 18 through 49, averaging
592,000 of those viewers last week. USA was second with 457,000 watchers on
averaged, trailed by TBS (447,000), TNT (419,000) and Lifetime (413,000).

Among adults 18 through 49 and 25 through 54, Lifetime led the way, averaging
1.07 million viewers and 1.19 million viewers, respectively, last week. USA was
second with both groups.

Relative to the 18-through-49 set, TBS, TNT and MTV placed third through
fifth. TNT, TBS and Discovery Channel grabbed those positions among the older
adult-demo crowd.