EFL Digital Taps Streaming Partners

Sign Realise, NeuLion to seven-year deal
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EFL Digital (formerly Football League Interactive) has signed Realise and NeuLion to a seven-year deal to handle the digital and streaming needs of the English Football League and its 72 clubs.

Under those deals, U.K.-based digital agency Realise will design and develop EFL Digital’s club web and mobile sites, while NeuLion takes on other elements, such as streaming, merchandising and payment services.

The deal will build on NeuLion’s sports-focused deals with partners such as the NFL, Euroleague, NBA and UFC, the Premiere League and Major League Soccer.

The deal, which includes one year for the build, calls for the new sites to go live in July 2017, and for all sites to be optimized for desktop, tablet and mobile platforms, VOD access to all EFL fixtures, digital  advertising, and subscription management and e-billing payment capabilities, and support for multiple languages.

The EFL is comprised of three divisions and runs and regulates the Sky Bet EFL, EFL Cup and EFL Trophy, as well as reserve and youth soccer.  EFL  Digital, a unit of the league, develops the digital and online video rights for participating clubs and claims to support more than 9 million unique visitors per month.