El Rey Tuesday named former Machinima executive Daniel Tibbets to the newly created position of president and general manager.
Tibbets will oversee the day to day operations for the urban audience-targeted entertainment channel. Tibbets will be based in Los Angeles and report to network chairman and founder Robert Rodriguez.
Previously Tibbets served as chief content officer for entertainment media streaming service Machinima.
"Daniel is an innovator. He isn't bound by convention and most importantly, he has a deep passion for what we are doing at El Rey Network,” Rodriguez said. “At his core, Daniel is a creative and I look forward to partnering with him and the rest of our extraordinary team to continue El Rey's momentum and demonstrate the power and impact of our cutting-edge brand."
Added Tibbets: "El Rey Network’s unique brand proposition is palpable. There’s an authenticity and energy to the content that sets it apart - the genius of El Rey is Robert’s distinctive point of view. Viewers understand what El Rey stands for and advertisers want to engage with our audience and that makes this a truly exciting opportunity.”