The July 18 three-hour finale of Telemundo’s El Señor de los Cielos was a hit with viewers and on social media, the network said.
The season four finale averaged 2.64 million total viewers, 1.48 million adults 18-49 and 753,000 adults 18-34 in the 8-11 p.m. period, Telemundo said, and it “reached” 4.57 million viewers (meaning they watched for at least 6 minutes), per Nielsen. It also was the top-rated Spanish-language program in its time period in Los Angeles, Houston, Miami and New York among total viewers and adults 18-49, Telemundo said.
During its full run, the “super series” (a faster-paced, action-oriented scripted drama designed to run several seasons) averaged 1.96 million total viewers and 1.14 million adults 18-49.
The NBCUniversal-owned network said the El Señor de los Cielos finale also was the top-rated social primetime show in broadcast across all networks, regardless of language. It also generated 150,000 downloads and 321,000 user interactions of NBCU’s Double Acción app, which lets viewers interact with the series as it is playing via specially-produced extra content.
El Señor de los Cielos stars Rafael Amaya as legendary 90s Mexican drug lord Aurelio Casillas, whose ambition was to become one of the richest and most powerful men in Mexico