Element Electronics Lights Preorders for Fire TV-Powered 4K TVs

Starting at $449, new models include voice remotes that use Amazon’s Alexa technology (Update)
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Element Electronics said it has begun to take preorders and has opened general availability of a line of 4K TVs that are powered by Amazon’s Fire TV streaming platform and also feature voice remotes that use Amazon’s Alexa technology.

The baseline 43-inch model sells for $449, alongside three other models: 50-inch ($549), 55-inch ($649) and 65-inch ($899). Those models feature 3 gigabytes of memory, 16 GB of internal storage (expandable with a USB/SD card), built in WiFi and Bluetooth, four HDMI ports, and streaming resolution up to 4K and 60 frames per second.

The models, which come with a one-year warranty, will also enable users to tap Alexa-based voice integration to conduct searches, switch inputs, pause or rewind live TV, launch apps, and control compatible smart home devices.

Update: Those TVs will also be released under the Westinghouse brand, with timing on that still to be announced. 

In an offer tailored or cord-cutters, preorder customers will also get a free AmazonBasics Ultra Thin Indoor HD TV Antenna ($14.99 value), while supplies last. Element said its Fire TV Edition smart TVs will support over-the-air TV broadcasts and subscription-based OTT content (including apps like Sling TV, HBO Now and Hulu) via a unified interface. Fire TV currently supports more than 15,000 channels, apps and Alex “skills,” they said.

Preorders are currently available online via Amazon.com, and in-store availability is slated to start in June at authorized retailers nationwide, Element said.

According to Amazon, Element’s new Fire TV-based products will be released on June 14.

In January, Element, Seiki and Westinghouse announced plans to build and sell a mix of Fire TV Edition 4K smart TVs.

RELATED: Trio of TV Brands Spark Fire TV Edition 4K Models 

Those deals and today’s preorder launch by Element will help Amazon’s Fire TV platform compete in the smart TV sector against Roku, Google (Android TV and Chromecast Built-In) and with TV makers that have developed their own smart TV operating systems.

RELATED: TCL Prices Roku TV Models with 4K and HDR

“Fire TV Edition helps customers easily find new programming, access live TV and control their viewing experience using just their voice,” Sandeep Gupta, vice president of smart TV, Amazon Fire TV, said in a statement.