Element Electronics will start selling a Roku-powered TV with 4K and High Dynamic Range capabilities on November 27 at Walmart stores.
That model, which sports a 50-inch screen and supports HDR10, will integrate the Roku OS and interface, providing access to more than 5,000 apps/channels. The new Element Electronics model will get an update later this year for Roku OS 8, an updated operating system that features a “Smart Guide” component that blends OTT content and over-the-air TV.
Pricing on the new model was not announced. Element and Roku announced their partnership in January 2017.
Among other specs, the new Element TV has a refresh rate of 60Hz, up to 60 fps, built-in WiFi, three HDMI ports, plus composite and Ethernet ports, and two USB ports.
Element Electronics also makes TVs powered by Amazon’s Fire TV platform.
Roku’s other TV manufacturing partners include Funai Electric, RCA, TCL, Hitachi America, Sharp, Insignia (Best Buy’s in-house brand), and Hisense.