Eleven Sports, the UK sports channel that purchased the distribution assets of One Word Sports last month, said it has added professional cycling to its lineup, with the rights to show select live events form the 2017 Ciclismo Cup.
Eleven Sports, which has networks in Europe and Asia, purchased One World’s U.S. distribution assets in March, giving it access to potentially 50 million homes through carriage agreements with AT&T, DiercTV, Charter, Verizon, and the National Cable Television Cooperative.
Eleven Sports will show 90 minutes of live coverage per day across six races of the Ciclismo Cup, beginning on April 17. The events to be covered are:
- April 17-21: Tour of the Alps
- September 13: Coppa Agostoni
- September 14: Coppa Bernocchi
- September 30: Giro dell’Emilia
- October 1: Gran Premio Bruno Beghelli
- October 3: Tre Valli Varesine
The races are produced by PMG Sport, distributed with Oneplayer and organised by the Italian League of the Professional Cycling.
“We are very pleased to grow our cycling content for fans across the U.S. with the addition of LIVE action from the 2017 Ciclismo Cup,” Eleven Sports group managing director Danny Menken said in a statement. “Compelling bike content is very important to us and we are committed to offering fans great access and unique insight into their favorite sport and pastime. Watching the elite battle it out in the Alps feeds the passion of every road cycling purist, and we look forward to confirming more top rights not only from road cycling, but from every type of bike content very soon.”
Ciclismo Cup race winners so far this season include Adam Yates (pictured) of UCI WorldTour team Orica-Scott, and Diego Ulissi of UCI World Tour team UAE Team Emirates.