Ellation Taps Mediamorph to Manage Content Rights, Contracts

Ellation linked to AT&T-The Chernin Group OTT venture that runs Crunchyroll, VRV
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Ellation, the OTT-focused company tied to Otter Media (the AT&T-The Chernin Group joint venture) has tapped Mediamorph’s cloud-based platform to help it manage content rights and contracts tied to subscription services such as Crunchyroll and VRV.

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Ellation manages more than 25,000 titles across Crunchyroll and VRV, a new SVOD aggregation service, along with 20 million registered users and more than 1 million paid subs across both OTT brands.  

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Ellation joins a list of known Mediamorph customers that includes Liberty Global, Frontier Communications, and Altibox. Ellation is a portfolio company of Otter Media, the OTT-focused joint venture of AT&T and The Chernin Group.

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“As we continue to grow, it is critical for us to scale successfully and better manage the complex nature of our contracts and title rights,” Susanna Hofmann, Ellation’s CFO, said in a statement. “Mediamorph will both improve the visibility into our library of content to take full advantage of its value, and more effectively aid the automation of our financial processing.”

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