eMarketer Report: IPTV a Disruption

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A new report from eMarketer found that IPTV “has the potential to disrupt cable and Internet business models in the United States, as well as the preferences of the consumers who use them.”

According to “Internet Protocol TV: Global Trends – 2006,” there will be 8.7 million IPTV households in the United States alone in 2010, up from 300,000 in 2005.

“The revenue potential for IPTV as a stand-alone product is limited, at best,” said Ben Macklin, senior analyst at eMarketer, who authored the report. "However, as part of a bundle of services, which includes broadband and fixed and mobile voice, the value of IPTV will be in its ability to reduce churn and to perhaps recoup some revenue lost to cable companies offering voice services."

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