The Academy of Television Arts & Sciences has selected Yahoo to be the official digital partner for red carpet and other behind-the-scenes content for the 65th Primetime Emmy Awards.
The companies noted that Yahoo is the first digital partner for the Television Academy outside of the broadcast networks and that the partnership will significantly expand the Emmy Awards' digital reach, providing access to Yahoo!'s 700 million users worldwide.
As part of the agreement, Yahoo! will be the official online destination to live stream the red carpet and offer the Academy's Backstage Live coverage. It will also well as deliver exclusive streaming content after the live coast-to-coast television broadcast airing Sunday, Sept. 22 on CBS.
In addition, Yahoo! will offer live coverage leading up to the 65th Primetime Emmy Awards, beginning with the nominations announcements on July 18. And, in the months following the awards, Yahoo! will showcase a special series called "An Evening With …" that will feature candid discussions with creators and stars about hit television series.
The content will be showcased on a hub within Yahoo TV (http://tv.yahoo.com).
"As television viewing habits evolve and people are consuming content across multiple platforms, it is imperative that the Television Academy meet the demands of the public," said Maury McIntyre, Academy of Television Arts & Sciences VP of digital. in a statement. "Yahoo! is the ideal digital partner with a reach unlike any other to bring the Primetime Emmy red carpet and Backstage Live -- and all of the Academy's year round events -- to television fans far and wide."