Encore Adds First-Run Films


Englewood, Colo. -- Encore Media Group is tinkering with
the format of its flagship Encore movie service by adding relatively recent films in the
pay window.

Starting in July, the network will air two such films each
month and package them thematically with older films. For example, in August, the network
will air Woody Allen's Everyone Says I Love You, along with a number of his
older films.

Also Encore senior programming vice president Robert
Leighton is revamping the network's program model into monthly program packages,
focusing on genres such as action and live stories -- similar to the formats of
Encore's multiplex lineup of networks. And the network is unveiling a new on-air look
and interstitial elements.