Interactive TV firm Ensequence has secured an additional $20 million in funding and appointed Peter Low, formerly its president and chief operating officer, to the position of president and CEO.
Dalen Harrison, former CEO of Ensequence, will remain on the board of directors and will "continue to develop new business opportunities," the company said.
Prior to Ensequence, Low spent 10 years as executive vice president of cable distribution and marketing for MTV and BET Networks.
The investment brings Ensequence to about $110 million in funding to date. The Portland, Ore.-based company raised $40 million from an anonymous fund two years ago.
The latest round was led by Clay Mathile, CEO of CYMI Technologies and former CEO and owner of the Iams pet-food company. Ensequence's other investors include Westbury Partners.
"This funding represents an extreme vote of confidence in Ensequence in a very challenging funding environment," Low said in a statement.