Byron Allen’s Entertainment Studios has signed a long-term agreement with Nielsen for linear and digital measurement services.
The deal covers measurement of Entertainment Studios’ TV programs and commercial content in broadcast syndication, plus its seven networks, Pets.TV, Comedy.TV, Recipe.TV, Cars.TV, ES.TV, MyDestination.TV and JusticeCentral.TV.
Signing with Nielsen is a step for programmers looking to sell advertising to a wider group of marketers. With its expanded sample size, Nielsen has gotten better at picking up viewing of newer networks.
“Nielsen’s world-class tools and measurement systems will continue to help us demonstrate the total value of our audience with this long-term deal,” said Byron Allen, founder, chairman, and CEO of Entertainment Studios. “We are thrilled to be working with Nielsen as we look to unlock the full potential of our content, broadcast television programming, cable networks, and digital platforms for advertisers.”
Read more at B&C.