Entriq, which sells digital rights management solutions for broadband media, acquired DayPort, a Mankato, Minn.-based provider of video content management, workflow and syndication software.
Financial terms of the agreement were not disclosed. DayPort CEO Cory Factor will join Entriq as chief technology officer. Entriq COO Guy Tennant said DayPort’s approximately 35 employees will bring Entriq to about 180 worldwide.
Tennant said the DayPort acquisition will position Entriq better against other providers of video-management systems, such as Comcast’s thePlatform, Brightcove and Maven Networks (recently acquired by Yahoo!).
“The strategic side of this acquisition is, if you’re a traditional media operator or broadcaster, as soon as you start going after syndication deals you now have to cope with 20, 30, 40 or more partners,” Tennant said. “You need tools for syndication that can allow partners to customize the experience but let you stipulate things like cobranding and have a way to settle accounts.”
Entriq, based in Carlsbad, Calif., is a division of MIH, which is a wholly owned subsidiary of South African media company Naspers.